Gummies & Supplements: Vitamins and Wellness Between Europe & MENA
We connect gummies and supplements brands with the right distribution partners—supporting strategy, regulatory coordination and launch so you grow in new markets with the right channels and compliance.
- Portfolio and channel strategy
- Partner and retail matching
- Regulatory and launch support
What we do
SehaNova supports gummies and supplements brands and distributors entering or expanding in Europe and MENA. We focus on portfolio curation, channel and partner matching, regulatory coordination and launch—so you grow with the right retail and distribution partners.
Why gummies
Gummies and soft formats continue to drive growth in vitamins and supplements. Consumers want convenience, taste and clear benefits—and distributors want portfolios that sell. We help match European quality and innovation with the right channels and partners in MENA and beyond.
How We Work
Our process is built around four pillars:
- Brand Screening & Analysis — We assess your portfolio, positioning and channel fit.
- Market Access Strategy — We define where to play and how to enter (retail, pharmacy, e-commerce, etc.).
- Regulatory & Compliance Support — We coordinate documentation and compliance so launches stay on track.
- Launch & Growth Support — We support execution, reorders and long-term growth.
SehaNova selection criteria
- Quality and compliance (e.g. GMP, relevant certifications)
- Clear positioning and target consumer
- Fit for target markets and channels
- Commercial and supply terms that work for both sides
- Long-term partnership potential
Typical Deliverables
- Market entry and channel strategy
- Partner and distributor shortlist and introductions
- Regulatory checklist and coordination
- Launch timeline and follow-up support
