SehaNova connects European laboratories and brands with trusted distributors and partners across the Middle East and North Africa. We bring category expertise across Pharma, Cosmetics & Dermocosmetics, and Gummies & Supplements—turning opportunities into structured, compliant and long-term growth.
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At SehaNova, we help brands grow internationally by connecting Pharma, Cosmetics & Dermocosmetics, and Gummies & Supplements with trusted distributors and local partners. Our focus is to create structured, realistic market entry—built for compliance, execution and long-term value.
We combine category expertise with a partner-first approach, working country by country to reduce risk and accelerate time-to-launch.

At SehaNova, our mission is to help brands expand internationally through trusted partnerships and a clear route to market. We connect Pharma, Cosmetics & Dermocosmetics, and Gummies & Supplements with the right distributors—turning opportunity into structured, compliant execution.
Our vision is to become the strategic bridge that helps European brands and MENA partners grow together—through curated portfolios, reliable execution and relationships built to last.
At SehaNova, we combine strategic thinking with real execution—so brands and partners can grow with clarity, compliance and trust.




How we turn opportunity into structured, compliant growth.