SehaNova: health, beauty and wellbeing between Europe and the Middle East
At SehaNova, we connect European laboratories and brands with distributors and partners across the Middle East, through carefully selected Pharma, Cosmetics and Gummies & Supplement solutions—built on rigor, safety and a long‑term vision.
SehaNova is a company specialised in the international expansion of health, beauty and wellbeing brands from Europe into the Middle East.
We act as a strategic bridge between both markets: we understand the needs of European laboratories while also navigating the regulatory, cultural and commercial realities of the MENA region.
We don’t sell hype. We build market entry you can execute.
At SehaNova, we connect European Pharma, Cosmetics and Supplements with trusted partners across MENA. Our approach aligns strategy, partner selection and operational readiness—so growth is structured, compliant and built for the long term.
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Access to selected brands and manufacturers across Pharma, Cosmetics and Gummies & Supplements.
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We define a clear market entry route—countries, channels and positioning—so your expansion is structured, realistic and built to scale.
We connect brands with trusted local partners and distributors, aligned with category fit, channel strength and long-term growth.
We support the preparation and coordination of the documentation needed for registrations and authorisations, working alongside local partners and brand teams.
We stay close after launch to help drive performance, improve execution and build continuity across reorders, portfolio expansion and new markets.
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Our Proven Process to Drive Market Success
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The Value Behind Our Partnership
At Optimo, Our partnership goes beyond delivering solutions—it’s about building trust, aligning with your goals. We go beyond consulting to become your strategic partner—delivering tailored solutions, expert insight, and measurable results.
We work as an extension of your team—immersing ourselves in your goals, challenges, and vision to ensure aligned outcomes. We believe great results come from working closely together.
Our approach is built on trust, innovation, and measurable results—designed to help you achieve long-term success.
We collaborate closely with your team to create meaningful strategies, ensuring that every solution aligns with your unique business objectives.
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Proven What Our Clients Say
"Their strategic insight and hands-on approach helped us streamline operations and unlock new growth opportunities. We saw measurable results within months."
"Their consultants didn’t just offer advice—they rolled up their sleeves and worked alongside us to solve complex challenges and deliver real results.
"From the first meeting, they were invested in our success. Their structured process and sharp strategy helped us turn a struggling department into a high-performing unit and boost team productivity, and refocus our entire operation on what truly matters."
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"They provided clarity where we had confusion, and structure where we had chaos. It’s been one of the best investments we’ve made as a company.”
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“One of the things that impressed us most was their transparency and communication. We were kept in the loop at every stage of the project, with regular updates and clear reporting.”
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"Their strategic insight and hands-on approach helped us streamline operations and unlock new growth opportunities. We saw measurable results within months."
"Their consultants didn’t just offer advice—they rolled up their sleeves and worked alongside us to solve complex challenges and deliver real results.
"From the first meeting, they were invested in our success. Their structured process and sharp strategy helped us turn a struggling department into a high-performing unit and boost team productivity, and refocus our entire operation on what truly matters."
"They provided clarity where we had confusion, and structure where we had chaos. It’s been one of the best investments we’ve made as a company.”
“One of the things that impressed us most was their transparency and communication. We were kept in the loop at every stage of the project, with regular updates and clear reporting.”
